MachHat
The fishing ecosystem in one place — buy and sell gear, list your daily catch, connect farmers directly to buyers, and grow a community where everyone in the chain gets fair value.
Fish farming has too many middlemen
A farmer's catch can change hands four or five times before it reaches a buyer's plate — and most of the value is lost on the way.
Gear sellers can't reach the farmers who actually need their products. Communities have no way to share what works on the water this season.
MachHat puts farmers, sellers, buyers, and the broader community on one platform — so trade is direct, knowledge flows, and value stays where it's earned.
One platform, four marketplaces
Whether you're on the water or in the warehouse, MachHat has a place for what you do.
Gear Marketplace
Buy and sell rods, reels, nets, boats, feed, and equipment. Verified sellers, transparent reviews, and pricing that reflects what gear actually costs — not what middlemen mark it up to.
- • New and second-hand gear
- • Verified seller ratings
- • Local and regional shipping
Catch Listings
Farmers list the day's catch with species, quantity, location, and price. Buyers see fresh inventory in real time. No phone tag, no auctions through three agents.
- • Real-time fresh inventory
- • Species, weight, location at a glance
- • Direct messaging between farmer and buyer
Farmer ↔ Buyer Direct
Build long-term relationships through standing orders, contracts, and pre-bookings. Buyers get supply they can plan around; farmers get income they can plan around.
- • Standing orders and recurring deals
- • Escrow on first transactions
- • Reputation that follows you across the platform
Community Hub
Share what's working — water conditions, feed performance, seasonal prices, gear recommendations. Local groups, expert AMAs, and a feed that surfaces what matters in your region.
- • Regional and species-specific groups
- • Weather and condition alerts
- • Q&A with experienced farmers
Why this exists
Fairer prices for farmers
Cut out two or three middle layers. Farmers keep more of the price the buyer pays.
Faster supply for buyers
See fresh catch the moment it's landed. Plan menus and orders around real inventory.
Stronger community
Shared knowledge means fewer bad seasons, better gear choices, and farmers who help each other thrive.
Be there from day one.
MachHat is rolling out region by region. Join the waitlist and we'll let you know when your area opens.